The public education program should inform individuals and households about the steps they can take to reduce storm water pollution, such as ensuring proper septic system maintenance, ensuring the proper use and disposal of landscape and garden chemicals including fertilizers and pesticides, protecting and restoring riparian vegetation, and properly disposing of used motor oil and household hazardous wastes. EPA recommends that the program inform individuals and groups how to become involved in local stream and beach restoration activities, as well as activities that are coordinated by youth service and conservation corps or other citizen groups.
EPA recommends that the public education program be tailored, using a mix of locally appropriate strategies, to target specific audiences and communities. Examples of strategies include distributing brochures or fact sheets, sponsoring speaking engagements before community groups, providing public service announcements, implementing educational programs targeted at school age children, and conducting community-based projects such as storm drain stenciling and watershed and beach cleanups.
In addition, EPA recommends that some of the materials or outreach programs be directed toward targeted groups of commercial, industrial, and institutional entities likely to have significant storm water impacts. For example, the town could provide information to restaurants on the impact of grease clogging storm drains, and information to garages on the impact of oil discharges. Towns are encouraged to tailor your outreach program to address the viewpoints and concerns of all communities, particularly minority and disadvantaged communities, as well as any special concerns relating to children.
When considering your public education and outreach program, it is also helpful to assist or partner efforts other local organizations may already be involved in. A local river or lake association may need help getting their water quality brochures printed or distributed. The local elementary school may need scholarships, for students to attend an environmental camp or they may require funding for transportation to a river cleanup. For more suggestions, please refer to the NH "More Information" links or contact the DES Watershed Outreach Coordinator listed as a contact.
More Information on General Best Management Practices
- Best Management Practices to Control Nonpoint Source Pollution A Guide for Citizens and Town Officials
- Best Management Practices (BMPs) for Groundwater Protection
National EPA Fact Sheets & Guides
- Construction site runoff control
- EPA: Measurable Goals Guidance For Phase II - Small MS4s
- EPA Storm Water Phase II Compliance Assistance - Guide
- Illicit discharge detection and elimination
- Pollution prevention/good housekeeping
- Post-construction runoff control
- Public education and outreach
- Public participation/involvement
- National Storm Water Best Management Practices -Database
- Natural Resources Defense Council: Storm Water -Strategies- Findings From the Case Studies
- Natural Resources Defense Council: Strategies in - the Northeast
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